LOUIS XIII : THE DROP - Make It Bright
THE DROP is a spontaneous experience of LOUIS XIII Cognac: a 1cl bottle for a generation of nomads.
With THE DROP in Red, MAKE IT LOUD. Leave your mark on tomorrow by seizing today and making your voice heard.
LOUIS XIII THE DROP is a personal experience which allows you to freely mix and combine expressions. With THE DROP, the essence of LOUIS XIII can now travel alongside you wherever you go, unrestrained by place and time. THE DROP resonates with your fullest spontaneous expression.
What if centuries of wisdom, heritage and emotion could be captured, distilled and condensed down into a single instant? Over centuries, LOUIS XIII visionaries have become masters of time, seizing every fleeting second and shaping an ever-evolving, ever-enduring legacy. Small enough to be held tightly in the hands, THE DROP encapsulates an innate mindset of spontaneous appropriation.
THE DROP stands at the crossroads of LOUIS XIII’s visionary brand statement : Think a Century Ahead. It is a breakthrough product designed for a new generation’s attitude to life.